Project
iWater
Type
Design, Development
Role
Creator
Years
2022
About
Introducing iWater. Clean. Simple. And above all, wet. Featuring a stunning built-in display. Secure Touch ID for ultimate peace of mind. Choose from 15 glorious colors and 5 unique sizes. Supercharged by the revolutionary Apple W1 chip. Pairs beautifully with Apple Cup. All for the unbelievable price of... $999!
This fun side project is a playful parody of Apple’s product pages—full of exaggeration, oversized headings, and, of course, an absurd price tag!
Each element, from the color palette and section layouts to the navbar and footer, was meticulously recreated to match the design langauge of Apple’s official product pages. This side project not only served as a fun design exercise but also offered insights into how Apple, a design leader, structures and codes its webpages.
Every Apple product has a range of different models and sizes, so why not iWater too? The only differences between the models are the bottle size, the number of colors options available, and, of course, the price – because even water deserves a premium upgrade!
What would iWater be without its essential and magical features, such as the groundbreaking Apple W1 chip and Touch ID? All seamlessly integrated into the bottle and powered by waterOS – the only operating system specifically for water bottles.
iWater doesn’t stop there. Imagine pairing it with a matching Apple Cup or enjoying the convenience of the fully connected iWater app. It’s not just a bottle; it’s a lifestyle.
Much like other Apple products, iWater comes with its exclusive accessories, like Apple Cup. Together, they create a sleek, premium collection – better known as a waste of your money.
Oversized, bold headings paired with a few splashes of color create the distinctive flair of an Apple marketing page.
And let’s not forget showcasing iWater in random everyday scenarios to give the illusion that people actually incorporate this product into their daily lives.